Coming up in the booming creative atmosphere of Nashville, Tennessee, founder Ashley Balding had a desire to create a brand that shied away from the laid back southern style that felt so familiar to her. Instead, she sought to create a luxury brand that utilized bright colors, tantalizing textures, and quirky, yet modern silhouettes. The Ona Rex woman is a bold, confident purveyor of pioneered eccentricity through each fine garment she selects for her day. She is a dreamer, a doer, a lover, and a fighter. The goal is for each piece to transport its wearer to a fantastical world beyond board meetings, carpool lines, errands, identities, and prerogatives. If only for a moment.
Ona Rex was established in 2014 and is currently designed and produced in house in Nashville.